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Who are the people who enjoy fresh farm food?

September 12, 2012

Who are the people excited about the growing availability of fresh farm food?  Since Huntington’s Wild Ramp Market opened in June, exit surveys have identified many different motivations for shopping there:

  • the foodie who seeks out fresh and interesting food to put on their plate often and always,
  • the vegan who is thrilled that there is a new source for tofu and fresh produce nearby,
  • the trendie who goes to places that are “HOT” and then returns because it feels good,
  • the retro who is seeking to return to the food they tasted when they had access to farm food as a child,
  • the smart shopper  who realizes that their food budget stretches further and the food stays fresher longer
  • the home town proud who manages not only to support the local market but the local farmers,
  • the annoyed who realizes their impact on the national economy is minimal but they can have significant impact on the health of the local economy by keeping their spending local 
  • the concerned who wants to know their farmer and avoid eating chemicals,
  • and more…what’s YOUR reason for eating local food?

As the excitement in the locavore food movment grows, there seems to be an angry component of people who are criticizing the lack of access to local food markets.  Recognition of food “deserts” has begun to grow and efforts are being made in inner city areas such as New York,BostonDetroit and another one in Detroit,  Oakland,Kansas City, Chicago and Camden.  Even areas that might not be economically blighted and may have markets  likeVancouver,  and Baltimore have increased interest in growing food in the burbs.

This is NOT just an upscale “yuppie” movement. What all these people have in common is the DESIRE to eat local and the motivation to make that happen.

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6 Comments leave one →
  1. September 12, 2012 1:24 pm

    I love variety and the healthy aspect for me and my world by eating local (and organic). I would be a concerned home town proud foodie that is annoyed that eating local food without added chemicals is considered outside the norm today. When we veered away from this healthy way of life in the 60’s, we were tantalized at the new “convenience” of TV dinners… then “boil-in-bags” and I actually remember when bagged potato chips were a novel idea and it was great that they had preservatives so they wouldn’t spoil in your cabinet. And there were new chemicals to make our crops grow taller and kill all of those pesky bugs. WOW!! It was a long and windy and dangerous road we started down. Now look at us. The novel idea is eating unadulterated food that has no additional chemicals and has it’s own God designed DNA intact. Whew!! I feel better. Now, where are those Twinkies?…… KIDDING!!

    • September 12, 2012 1:28 pm

      Thanks for the chuckle. I remember back in the late 70s my ex was sharing an apartment with a friend who had purchased some hot dog buns. They sat out on the counter for 2 months and never got mold….we thought that was amazing that he still wanted to eat them–he saw no issue.

  2. September 13, 2012 2:06 pm

    We fall into several categories but perhaps one of the best reasons: It just tastes better!

  3. September 19, 2012 3:14 pm

    Sustainability in so many forms! Smaller carbon footprint, better soil quality and less runoff of soil and pesticides, better land management practices, less plastic, more connection with the seasons, less dependence on foreign foods that destroy rainforests and the animals that live there, and on and on…

    Oh, and it tastes better, is healthier, better for local economies, and it is a social event that builds community!

    • September 19, 2012 7:46 pm

      I think many people come to the market for the freshness and return again and again because they learn of all the other benefits.

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